Who can advertise on TV?
How much does it cost?
Can I use TV to reach a VERY specific audience?
Can I buy news coverage?
What's involved in producing a commercial?
I've never advertised before, how much should I budget for an initial advertising project?
How do I advertise on NBCAugusta.com?

Who can advertise on TV?

Television has proven over many years that ANY business can benefit from using our medium to reach potential customers. Whether your enterprise is retail, service, manufacturing, business to business, or distribution based, NBC Augusta can help you research, refine, reach, persuade, and GROW your sphere of influence.

How much does it cost?

That's probably our most frequently asked question! Most business owners have a perception that television is "WAY too expensive" for their operation. That's simply not true. Generally, advertising on ANY medium is priced by the same factors. For the most part, ALL advertising is priced by: 1) audience size 2) demand, and sometimes 3) seasonality.

Can I use TV to reach a VERY specific audience?

Absolutely! While many advertisers use the VAST power of television's REACH among the general public, there are just as many who have VERY specific target audiences that they need to reach to succeed. Some stations, and programs will do better at reaching your target audience than others, but 98% of the people in a given market watch TV everyday.

Various audience research tools exist that can assist you in pinpointing your audience on TV. At NBC Augusta we're pleased to employ full-time professionals and the BEST tools in the industry to help you refine your audience, and your message.

Can I buy news coverage?

Coverage -- No, and that's a good thing! The credibility of our News operation is paramount to our success, and to our relationship with the viewer. It's likely that no television station would compromise this relationship for the sake of its business mission.

Most TV stations sell sponsorships of segments in their news, that is; "This news/weather/sports is brought to you by...", and some will incorporate cause-marketing efforts or co-branded promotions featuring news personnel into their overall strategy, but stories about your business are not for sale.

What's involved in producing a commercial?

Another question that we get a lot! There are as many approaches to producing commercials as there are commercials, so the sky is the limit! Production of a typical :30 commercial involves: planning, copywriting, shooting time, editing time, design and production of graphics, an announcer, and more. The value of production varies greatly depending on your concept, and the technical manipulations necessary to produce it. Be sure to ask your Account Manager for more details.

I've never advertised before, how much should I budget for an initial advertising project?

The answer to this question is closely tied to your GOALS for advertising, and your business plan. According to the Kiplinger's Small Business Start-Up Kit, on average, businesses devote 4-8% of their gross sales to advertising. Those looking to grow their market share dedicate even more!

How do I advertise on NBCAugusta.com?

Digital media and online advertising is one of the fastest growing aspects of the marketing industry and we provide a number of opportunities for you to advertise on our web and digital media platforms. For more information contact our Digital Media Account Executive at:

Email: dbeasley@wagt.com
Phone: 706-826-0026 Ext. 0003