Whether you're shopping for a new iPhone, or just getting your holiday list together, you can count on a Silicon Valley startup to make it all easier.

Two Silicon Valley entrepreneurs have created a new tool to help you find what you're looking for on the Internet.

Its called recommendr.com, a website that combines online shopping and social networking.

If you have questions, recommendr.com has answers because it knows that shopping is social.

"We sometimes go out and buy things on our own, but many times the process before that is very social. You ask your friends, you ask your co-wokrers," said recommendr co-founder Eric Goh.

And it’s all there, from hair products to digital cameras to your next washer and dryer.

Recommendr's founders, currently working out of the CEO's condo, give you a chance to tell and be told, how to find the best deal, and avoid lemons.

"Because it's not just about simply shopping. It's about making the shopping process richer and decreasing buyers remorse and helping people to get a lot better products," said Goh.

Online or offline, the way you shop is about to get a little more selective and a little more social.