AUGUSTA, Ga. (AP)- ESPN's first year of Masters coverage was a
big hit.

The broadcast of Friday's second round was the most-viewed golf
telecast on cable, producing a 3.1 rating. It's the first time either of the first two rounds of the Masters has drawn a 3.0 rating. Coverage of Thursday's first round produced a 2.2 rating.

ESPN had televised the Masters internationally since 1993. They
signed a deal last October to broadcast the first two days of the
year's first major. USA had been doing the opening rounds since
1982.

Ratings represent the percentage of all homes with televisions
watching a program.

(Copyright 2008 by The Associated Press. All Rights Reserved.)