With the Masters tournament half way through, many fans who haven't puttered out are looking for their 19th hole.

So downtown businesses are pulling out the stops to hook visitors, but so far, the say they're hardly making par.

" We have our regulars and a lot of people that are very loyal to this place, but the traffic has not trickled down as much as we'd like," said Josh Pierce with The Metro.

So after the first first Friday, they took a mulligan. With music, putt , and everything Augusta has to offer.

"They don't have the James Brown statue on Washington Road," said Coco Rubio, owner of the Soul Bar. "You have a lot of small businesses that are not chains."

Organizers say early turnout was rough -- a bad sign unless things made the turn.

"I think if we don't have any business tonight that trickles down from Masters, we're not going to see much this weekend," said Pierce.