ESPN's Masters Coverage Pays Off With Ratings Success

Tools

ESPN's Masters Coverage Pays Off With Ratings Success

Story Published: Apr 13, 2008 at 5:34 PM EST

Story Updated: Apr 13, 2008 at 5:34 PM EST

AUGUSTA, Ga. (AP)- ESPN's first year of Masters coverage was a
big hit.

The broadcast of Friday's second round was the most-viewed golf
telecast on cable, producing a 3.1 rating. It's the first time either of the first two rounds of the Masters has drawn a 3.0 rating. Coverage of Thursday's first round produced a 2.2 rating.

ESPN had televised the Masters internationally since 1993. They
signed a deal last October to broadcast the first two days of the
year's first major. USA had been doing the opening rounds since
1982.

Ratings represent the percentage of all homes with televisions
watching a program.

(Copyright 2008 by The Associated Press. All Rights Reserved.)

Add a comment

Name:

Comment: 500 Characters Left

Comments are moderated and will not appear on this story until after they have been reviewed and deemed appropriate for posting.

WAGT and its affiliated companies are not responsible for the content of comments posted or for anything arising out of use of the above comments or other interaction among the users. We reserve the right to screen, refuse to post, remove or edit user-generated content at any time and for any or no reason in our absolute and sole discretion without prior notice, although we have no duty to do so or to monitor any Public Forum.

WAGT Weather

Click here for 7 Day Forecast
Icon
Current Temp 56 °F
Fair
More Weather

WAGT Weather

On Demand

This content requires the latest Adobe Flash Player and a browser with JavaScript enabled. Click here for a free download of the latest Adobe Flash Player.

What's On Tonight Full Schedule

Viewer Poll

Goody's has announced it is liquidating all stores. Do you expect more major retailers to shut down this year?

  • Yes
  • No